![]() McGregor will be the face of a new look Parimatch, after they undertook a rebranding process collaborating with creative partners Digital Choo and BANDA. A large amount of research was carried out exploring Parimatch's target audience and customers, with the refreshed brand now more compatible and complementary to their lifestyles. I had no doubt that it was a brand that I wanted to bet my name on," said Conor McGregor. As soon as I met them, I could identify and relate to their values. ![]() "Parimatch has a fighter's spirit built into its culture. He is the ultimate ambassador for Parimatch." Conor will lift our brand to new heights. "He is a bold global icon that transcends sport. "Much like Parimatch, Conor McGregor dares to be different," commented Sergey Portnov, Chief Executive of Parimatch Holding. The signing builds on Parimatch's strong brand presence in MMA after they became the UFC's official betting and wagering partner for EMEA in July 2018. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with Parimatch across the CIS region and Cyprus.Īs part of the agreement, the Irish fighter and Parimatch will collaborate on promotional content and consumer activations. 6, 2019 /PRNewswire/ - Parimatch, the international betting holding, has today launched a new brand and unveiled Conor McGregor as its ambassador.
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